User Personas

Aggregated Sports Experience Carley Brissette & Anoushka Lad UX Research Project Overview Background & Application In preparation for launching the aggregated watch experience, this project sought to develop research tools for our internal stakeholders to support this new venture. Objective Develop user personas for each of our AVOD brands (Crave,…

Aggregated News Experience Carley Brissette & Anoushka Lad UX Research Project Overview Background & Application With ideation of the aggregated news experience, this project sought to develop research tools for our internal stakeholders to support this new venture. Objective Develop user personas for each of our News brands (CTV News,…

Aggregated Sports Experience Carley Brissette & Anoushka Lad UX Research Project Overview Background & Application With the ideation of the aggregated sports experience, this project sought to develop research tools for our internal stakeholders to support this new venture. Objective Develop user personas for each of our sports brands (TSN…