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Portfolio

  • November 12, 2024
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Promo Teasers

Promo Teasers : Aggregated Watch Experience Anoushka Lad, Macy Takaffoli UX Research Project Overview Background & Application In preparation for launching the aggregated watch experience, we aim to explore promo teaser designs and information communication strategies to inform and enhance our overall design. Competitor Audit  The following competitors were evaluated…
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  • November 12, 2024
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Primary Navigation

Primary Navigation RESEARCH PLAN Objective: Evaluate the current proposed site navigation to develop an intuitive and user-friendly navigation for CP24 (Web). Methodology: A multi-phase card sorting exercise that sought to understand how users perceive and create intuitive navigations. Phase 1: Open Card Sort (n = 10) Explained the context of…
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  • November 12, 2024
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Video Engagement : News BNN Bloomberg

Video Engagement : News, BNN Bloomberg Competitor Audit UX Research Project Overview Competitors and Features Inventory Competitors Top Competitors: CBC News, NBC News, The Guardian Innovative Features: Fox News, Globe and Mail Appendix: CNN, ABC News CityNews BBC News, National Post, Apple News New York Times Locations Homepage: Integrated Homepage:…
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  • November 12, 2024
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Aggregated Watch Experience

Aggregated Sports Experience Carley Brissette & Anoushka Lad UX Research Project Overview Background & Application In preparation for launching the aggregated watch experience, this project sought to develop research tools for our internal stakeholders to support this new venture. Objective Develop user personas for each of our AVOD brands (Crave,…
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