Video Engagement : News BNN Bloomberg
Video Engagement : News, BNN Bloomberg
Competitor Audit
UX Research
Project Overview Competitors and Features Inventory
Competitors
Top Competitors: CBC News, NBC News, The Guardian
Innovative Features: Fox News, Globe and Mail
Appendix:Â
- CNN, ABC News
- CityNews
- BBC News, National Post, Apple News
- New York Times
Locations
Homepage: Integrated
Homepage: Dedicated Section
Video/Watch Page
Tags
Live, Breaking News, Video, Coming Up
Discover- ability Features
Categories, Recommended/Watch Next Videos, Watchlist, Tiktok-style scroll, Widgets
Thumbnail Features
Play Button, Timestamp, Automatic play
Preview Features
Play Button, Timestamp, Automatic Play, Picture-in-picture view, Video Tag
CBC News
NBC News
The Guardian
Fox News
Globe and Mail
Thumbnail and Preview Feature Breakdown
Thumbnail Features
- All competitors had play buttons on their thumbnail
- About half only had a play button (no timestamp)
Play buttons appear to be the market norm, while timestamps are dependent on company. User tests may be helpful to determine if timestamps provide better user experience.
Preview Features
- Competitors either used the automatic play feature on video previews, or had play buttons/timestamp icons
Further exploration of the benefits of automatic play can be conducted. User tests can help to determine what will provide a better user experience.
Tags Breakdown and Recommendations
Video Tags
Live Tags
- All competitors differentiated their video content from articles by using a play button
- Only 36.3% also used a Video tag
- Of the companies that did use Video tags, 75% had videos integrated in their homepage, suggesting that additional differentiation can be helpful with integrated content
Should we choose to use integrated video content, Video tags may be a useful way to differentiate these from non-video articles. User tests can be conducted to determine if these additional tags are helpful to users.
- 54.5% of companies had live content
- All of them used Live tags to indicate this
Should we choose to include live content on the app, indicating it with a Live tag may improve clarity and would be consistent with market norms
Discoverability Features and Recommendations
Categories
Recommended Videos
- Categories were only utilised by competitors that had a dedicated Video Page
- 63.6% of competitors had a dedicated watch/video page
- Of competitors that had a Video Page, 57.1% had categories; the remaining 42.9% had only featured, top, or trending videos
Since we will have a dedicated Video page, categories can be a useful way to help users find content they are interested in and keep them interested in our content.
- 36.4% of competitors used recommended/watch next type features to encourage continued engagement
Recommended/watch next type features are not popular amongst competitors.
Comparative Feature Inventory
Appendix : Details about other competitors
CNN
ABC News
City News
BBC News
National Post
Apple News
New York Times
Cart